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Measuring readiness to buy
Wells, Willliam D. - In: Harvard business review : HBR 39 (1961) 4, pp. 81-87
Persistent link: https://www.econbiz.de/10002982114
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Let's export marketing know-how
Emlen, Woodruff J. - In: Harvard business review : HBR 36 (1958) 6, pp. 70-76
Persistent link: https://www.econbiz.de/10003539384
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Are you ignoring trends that could shake up your business?
Ofek, Elie; Wathieu, Luc - In: Harvard business review : HBR 88 (2010) 7/8, pp. 124-131
Persistent link: https://www.econbiz.de/10008658589
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An anthropologist walks into a bar ...
Madsbjerg, Christian; Rasmussen, Mikkel Bolt - In: Harvard business review : HBR 92 (2014) 3, pp. 80-88
Persistent link: https://www.econbiz.de/10010339535
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The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric; Senior, John; Block, Nicholas - In: Harvard business review : HBR 94 (2016) 9, pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
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Should you listen to the customer?
DeLong, Thomas J.; Vijayaraghavan, Vineeta - In: Harvard business review : HBR 90 (2012) 9, pp. 129-131
Persistent link: https://www.econbiz.de/10009614658
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Better customer insight : in real time
MacDonald, Emma K.; Wilson, Hugh; Konuş, Umut - In: Harvard business review : HBR 90 (2012) 9, pp. 102-108
Persistent link: https://www.econbiz.de/10009614663
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New light on the consumer market
Friend, Irwin; Kravis, Irving B. - In: Harvard business review : HBR 35 (1957) 1, pp. 105-116
Persistent link: https://www.econbiz.de/10002171003
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Birth of a mass market, Western Europe
Whidden, Howard P. - In: Harvard business review : HBR 33 (1955) 3, pp. 101-107
Persistent link: https://www.econbiz.de/10002985300