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ECONIS (ZBW)
1,365
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1
Customer loyalty to store and brand
Cunningham, Ross M.
- In:
Harvard business review : HBR
39
(
1961
)
6
,
pp. 127-137
Persistent link: https://www.econbiz.de/10002044865
Saved in:
2
Markets in motion
Mainer, Robert
;
Slater, Charles C.
- In:
Harvard business review : HBR
42
(
1964
)
2
,
pp. 75-82
Persistent link: https://www.econbiz.de/10002257665
Saved in:
3
It's time to research the consumer
Martineau, Pierre
- In:
Harvard business review : HBR
33
(
1955
)
4
,
pp. 45-64
Persistent link: https://www.econbiz.de/10002445512
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4
Consumer complain : does business respond?
Andreasen, Alan R.
;
Best, Arthur
- In:
Harvard business review : HBR
55
(
1977
)
4
,
pp. 93-101
Persistent link: https://www.econbiz.de/10001838139
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5
Consumer motivations in Black and White
Bullock, Henry Allen
- In:
Harvard business review : HBR
39
(
1961
)
3
,
pp. 89-104
Persistent link: https://www.econbiz.de/10001965494
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6
Consumer motivations in Black and White
Bullock, Henry Allen
- In:
Harvard business review : HBR
39
(
1961
)
4
,
pp. 110-124
Persistent link: https://www.econbiz.de/10001965495
Saved in:
7
Manage the customer, not just the sales force
Shapiro, Benson P.
- In:
Harvard business review : HBR
52
(
1974
)
5
,
pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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8
Marketing when things change
Levitt, Theodore
- In:
Harvard business review : HBR
55
(
1977
)
6
,
pp. 107-113
Persistent link: https://www.econbiz.de/10002370465
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9
What consumerism means for marketers
Kotler, Philip
- In:
Harvard business review : HBR
50
(
1972
)
3
,
pp. 48-57
Persistent link: https://www.econbiz.de/10002240532
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10
Cultivate the high-volume consumer
Barker, Stephen M.
;
Trost, John F.
- In:
Harvard business review : HBR
51
(
1973
)
2
,
pp. 118-122
Persistent link: https://www.econbiz.de/10001875350
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