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Measuring readiness to buy
Wells, Willliam D. - In: Harvard business review : HBR 39 (1961) 4, pp. 81-87
Persistent link: https://www.econbiz.de/10002982114
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Megamarketing
Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
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Should you listen to the customer?
DeLong, Thomas J.; Vijayaraghavan, Vineeta - In: Harvard business review : HBR 90 (2012) 9, pp. 129-131
Persistent link: https://www.econbiz.de/10009614658
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New light on the consumer market
Friend, Irwin; Kravis, Irving B. - In: Harvard business review : HBR 35 (1957) 1, pp. 105-116
Persistent link: https://www.econbiz.de/10002171003
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U.S. marketers can learn from European innovators
Sorenson, Ralph Z. - In: Harvard business review : HBR 50 (1972) 5, pp. 89-99
Persistent link: https://www.econbiz.de/10002835245
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Manage the customer, not just the sales force
Shapiro, Benson P. - In: Harvard business review : HBR 52 (1974) 5, pp. 127-136
Persistent link: https://www.econbiz.de/10002791640
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Marketing for nonprofit organizations
Shapiro, Benson P. - In: Harvard business review : HBR 51 (1973) 5, pp. 123-132
Persistent link: https://www.econbiz.de/10002791645
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Grass roots market research
Stern, Lousi W.; Heskett, J. L. - In: Harvard business review : HBR 43 (1965) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10002928266
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Put research into marketing decisions
Newman, Joseph W. - In: Harvard business review : HBR 40 (1962) 2, pp. 105-112
Persistent link: https://www.econbiz.de/10002567537
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M-R snake dance
Levitt, Theodore - In: Harvard business review : HBR 38 (1960) 6, pp. 76-84
Persistent link: https://www.econbiz.de/10002370322