Narrow search
Showing 1 - 8 of 8
Cover Image
The corporate brand : help or hindrance?
Dev, Chekitan S. - In: Harvard business review : HBR 86 (2008) 2, pp. 49-53
Persistent link: https://www.econbiz.de/10003621910
Cover Image
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill - In: Harvard business review : HBR 86 (2008) 2, pp. 55
Persistent link: https://www.econbiz.de/10003621925
Cover Image
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621934
Cover Image
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621936
Cover Image
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane - In: Harvard business review : HBR 86 (2008) 2, pp. 56
Persistent link: https://www.econbiz.de/10003623088
Cover Image
Challenge the middlemen?
Dev, Chekitan S.; O'Connor, Peter - In: Harvard business review : HBR 93 (2015) 12, pp. 119-123
Persistent link: https://www.econbiz.de/10011411525
Cover Image
Prune the brand portfolio? : after a big merger, a global hotel company must decide whether to keep or absorb its acquired chains
Dev, Chekitan S. - In: Harvard business review : HBR 96 (2018) 2, pp. 145-149
Persistent link: https://www.econbiz.de/10011879604
Cover Image
HBR CASE STUDY - The Corporate Brand: Help or Hindrance? Each of Lilypad's boutique hotels has its own sense of place and definition of customer experience. By putting greater emph...
Dev, Chekitan S. - In: Harvard business review : HBR (2008), pp. 49-61
Persistent link: https://www.econbiz.de/10007907980