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In a downturn, provoke your customers
Lay, Philip; Hewlin, Todd; Moore, Geoffrey A. - In: Harvard business review : HBR 87 (2009) 3, pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
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Target the right market
Avery, Jill; Steenburgh, Thomas J.; Martin, Roger L.; … - In: Harvard business review : HBR 90 (2012) 10, pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
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Dismantling the sales machine
Adamson, Brent; Dixon, Matthew; Toman, Nicholas - In: Harvard business review : HBR 91 (2013) 11, pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
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How women decide
Benko, Cathleen; Pelster, Bill - In: Harvard business review : HBR 91 (2013) 9, pp. 78-84
Persistent link: https://www.econbiz.de/10009787914
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Tiebreaker selling
Anderson, James C.; Narus, James A.; Wouters, Marc - In: Harvard business review : HBR 92 (2014) 3, pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
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Can one business unit have 2 revenue models?
Bertini, Marco; Tavassoli, Nader T. - In: Harvard business review : HBR 93 (2015) 3, pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
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Making the consensus sale
Schmidt, Karl; Adamson, Brent; Bird, Anna - In: Harvard business review : HBR 93 (2015) 3, pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
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Teaching sales
Fogel, Suzanne; Hoffmeister, David; Rocco, Richard; … - In: Harvard business review : HBR 90 (2012) 7/8, pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
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Tweet me, friend me, make me buy
Giamanco, Barbara; Gregoire, Kent; Hatami, Homayoun - In: Harvard business review : HBR 90 (2012) 7/8, pp. 88-93
Persistent link: https://www.econbiz.de/10009568156
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Selling into micromarkets
Goyal, Manish; Hancock, Maryanne Q.; Hatami, Homayoun - In: Harvard business review : HBR 90 (2012) 7/8, pp. 79-86
Persistent link: https://www.econbiz.de/10009568158