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Harvard business review : HBR
Journal of business research : JBR
396
SpringerLink / Bücher
288
Industrial marketing management : the international journal for industrial and high-tech firms
253
Corporate communications : an international journal
201
Journal of strategic marketing
198
Europäische Hochschulschriften / 5
151
Journal of communication management : an international journal
143
European journal of marketing : EJM
142
Journal of marketing communications
130
Journal of marketing management : MM
128
Journal of business ethics : JOBE
121
Journal of the Academy of Marketing Science
112
The journal of business & industrial marketing
107
Springer eBook Collection
102
Journal of marketing
100
Gabler Edition Wissenschaft
92
Marketing intelligence & planning
91
Journal of retailing and consumer services
83
Management science : journal of the Institute for Operations Research and the Management Sciences
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
The journal of brand management : an international journal
68
Business horizons
67
Lehrbuch
65
The accounting review : a publication of the American Accounting Association
60
Journal of promotion management : JPM
58
Research
56
Public Relations : ein Handbuch
55
Journal of business economics : JBE
53
Harvard-Business-Manager : das Wissen der Besten
52
The marketing review
52
Asia Pacific journal of marketing and logistics
50
Cogent business & management
49
International marketing review
49
Marketing : ZFP ; journal of research and management
48
Journal of advertising research
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Jahrbuch der Absatz- und Verbrauchsforschung
46
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
46
Springer eBook Collection / Business and Economics
46
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ECONIS (ZBW)
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1
The organizational apology
Schweitzer, Maurice E.
;
Brooks, Alison Wood
;
Galinsky, …
- In:
Harvard business review : HBR
93
(
2015
)
9
,
pp. 44-52
Persistent link: https://www.econbiz.de/10011340324
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2
When the Twitterverse turns on you
Seijts, Jana
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 117-121
Persistent link: https://www.econbiz.de/10010339529
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3
Do you thank the taxpayer for your bailout?
Raggio, Randle D.
- In:
Harvard business review : HBR
87
(
2009
)
6
,
pp. 25-29
Persistent link: https://www.econbiz.de/10003963349
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4
Maclaren's CEO on learning from a recall
Rastegar, Farzad
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 41-45
Persistent link: https://www.econbiz.de/10008823012
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5
Reputation warfare
Gaines-Ross, Leslie
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 70-76
Persistent link: https://www.econbiz.de/10008779305
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6
Best Buy's CEO on learning to love social media
Dunn, Brian J.
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 43-48
Persistent link: https://www.econbiz.de/10008779308
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7
How I did it : Timberland's CEO on standing up to 65,000 angry activists
Swartz, Jeff
- In:
Harvard business review : HBR
88
(
2010
)
9
,
pp. 39-43
Persistent link: https://www.econbiz.de/10008658968
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8
What's your personal social media strategy?
Dutta, Soumitra
- In:
Harvard business review : HBR
88
(
2010
)
11
,
pp. 127-130
Persistent link: https://www.econbiz.de/10008809009
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9
What's your social media strategy?
Wilson, H. James
;
Guinan, P. J.
;
Parise, Salvatore
; …
- In:
Harvard business review : HBR
89
(
2011
)
7/8
,
pp. 23-25
Persistent link: https://www.econbiz.de/10009295667
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10
The four truths of the storyteller : the stories that move and captivate people are those that are true to the teller, the audience, the moment, and the mission
Guber, Peter
- In:
Harvard business review : HBR
85
(
2007
)
12
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003586211
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