//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Growing green
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Product management
10
Produktmanagement
10
Consumer behaviour
5
Konsumentenverhalten
5
Competitive advantage
3
Sustainable product
3
Wettbewerbsvorteil
3
Ă–ko-Produkt
3
Customer retention
2
Innovation
2
Kundenbindung
2
Pharmaceutical industry
2
Pharmaindustrie
2
Preismanagement
2
Pricing strategy
2
Biotechnologie
1
Biotechnology
1
Business model
1
Business start-up
1
Competitive strategy
1
Core competency
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Deutschland
1
Distribution channel
1
E-Learning
1
E-learning
1
Einnahmen
1
Eli Lilly and Company
1
Environmental management
1
Firm performance
1
Foreign language
1
Fremdsprache
1
Germany
1
Geschäftsmodell
1
Internalisierung externer Effekte
1
Internalizing externalities
1
Kernkompetenz
1
Low income
1
Market research
1
more ...
less ...
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Case study
2
Fallstudie
2
Language
All
English
13
Author
All
Almquist, Eric
1
Armstrong, Robert W.
1
Avery, Jill
1
Block, Nicholas
1
Bodick, Neil
1
Bonabeau, Eric
1
Chouinard, Yvon
1
D'Aveni, Richard A.
1
Duke, Duncan
1
Ellison, Jib
1
Ettenson, Richard
1
Habib, Rishad
1
Hardisty, David J.
1
Lafley, A . G.
1
Leinwand, Paul
1
Mainardi, Cesare
1
Martin, Roger L.
1
McGrath, Rita Gunther
1
Michel, Stefan
1
Ofek, Elie
1
Ridgeway, Rick
1
Senior, John
1
Simanis, Erik
1
Stuart, Toby E.
1
Unruh, Gregory
1
White, Katherine
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Journal of Product & Brand Management
90
Business strategy and the environment
73
SpringerLink / BĂĽcher
60
International journal of production economics
42
The PDMA handbook of new product development
36
Journal of retailing and consumer services
30
Technological forecasting & social change : an international journal
29
International journal of production research
28
Journal of business research : JBR
27
Journal of fashion marketing and management
26
Journal of business ethics : JOBE
25
International journal of consumer studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
21
Europäische Hochschulschriften / 5
20
International journal of hospitality management
20
International journal of technology management : IJTM
19
Energy economics
18
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
18
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
17
European Journal of Marketing
17
Springer eBook Collection
17
Strategic Direction
17
Cogent business & management
16
International journal of green economics : IJGE
16
International journal of product development : IJPD
16
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
International journal of product lifecycle management : IJPLM
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Springer eBook Collection / Business and Economics
15
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
15
Discussion paper / Centre for Economic Policy Research
14
IEEE transactions on engineering management : EM
14
Journal of Consumer Marketing
14
Working paper / National Bureau of Economic Research, Inc.
14
Corporate social responsibility and environmental management
13
Journal of economics & management strategy : JEMS
13
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
13
Journal of marketing
13
Working paper
13
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A more rational approach to new-product development
Bonabeau, Eric
;
Bodick, Neil
;
Armstrong, Robert W.
- In:
Harvard business review : HBR
86
(
2008
)
3
,
pp. 96-102
Persistent link: https://www.econbiz.de/10003649304
Saved in:
2
Mapping your competitive position : a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competiti...
D'Aveni, Richard A.
- In:
Harvard business review : HBR
85
(
2007
)
11
,
pp. 110-120
Persistent link: https://www.econbiz.de/10003568944
Saved in:
3
The coherence premium
Leinwand, Paul
;
Mainardi, Cesare
- In:
Harvard business review : HBR
88
(
2010
)
6
,
pp. 86-92
Persistent link: https://www.econbiz.de/10003982508
Saved in:
4
In search of a second act
Ofek, Elie
;
Avery, Jill
- In:
Harvard business review : HBR
91
(
2013
)
4
,
pp. 133-137
Persistent link: https://www.econbiz.de/10009733508
Saved in:
5
Bet on one big idea : or diversify?
Stuart, Toby E.
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 131-135
Persistent link: https://www.econbiz.de/10010196097
Saved in:
6
The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
Saved in:
7
Profits at the bottom of the pyramid
Simanis, Erik
;
Duke, Duncan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 86-93
Persistent link: https://www.econbiz.de/10010417522
Saved in:
8
Capture more value
Michel, Stefan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
Saved in:
9
Customer loyalty is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
10
Old habits die hard, but they do die
McGrath, Rita Gunther
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 54-57
Persistent link: https://www.econbiz.de/10011632648
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->