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Kotler, Philip - In: Harvard business review : HBR (1986) 3, pp. 32-39

Persistent link: https://www.econbiz.de/10003607094

Sasser, W. E. - In: Harvard business review : HBR 89 (2011) 5, pp. 137-141

Persistent link: https://www.econbiz.de/10008991295

De Swaan Arons, Marc; Driest, Frank van den; Weed, Keith - In: Harvard business review : HBR 92 (2014) 7/8, pp. 54-63

Persistent link: https://www.econbiz.de/10010382020

Kotler, Philip - In: Harvard business review : HBR 64 (1986) 2, pp. 117-124

Persistent link: https://www.econbiz.de/10001007590

Clemons, Eric K. - In: Harvard business review : HBR 64 (1986) 4, pp. 91-97

Persistent link: https://www.econbiz.de/10001010107

Sidibe, Myriam - In: Harvard business review : HBR 98 (2020) 3, pp. 135-144

Persistent link: https://www.econbiz.de/10012288940

Dawar, Niraj; Bendle, Neil T. - In: Harvard business review : HBR 96 (2018) 3, pp. 80-86

Persistent link: https://www.econbiz.de/10011879672

Donaker, Geoff; Kim, Hyunjin; Luca, Michael - In: Harvard business review : HBR 97 (2019) 6, pp. 122-129

Persistent link: https://www.econbiz.de/10012131333

John, Leslie K.; Kim, Tami; Barasz, Kate - In: Harvard business review : HBR 96 (2018) 1, pp. 62-69

Persistent link: https://www.econbiz.de/10011795163

Carroll, Paul B.; Mui, Chunka - In: Harvard business review : HBR 86 (2008) 9, pp. 82-91

Persistent link: https://www.econbiz.de/10003759330