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Management
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Marketing management
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Marketingmanagement
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15
Business-to-business marketing
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Kundenwert
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Multinationales Unternehmen
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Verkauf
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Relationship marketing
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Salespeople
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Verkaufspersonal
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Adamson, Brent
4
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3
Toman, Nicholas
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Bertini, Marco
2
Dixon, Matthew
2
Edelman, David C.
2
Hatami, Homayoun
2
Ibarra, Herminia
2
Ignatius, Adi
2
Mela, Carl F.
2
Morgan, Neil A.
2
Ahearne, Michael
1
Ahmed, Zafar U.
1
Alden, Vernon R.
1
Almquist, Eric
1
Ancona, Deborah
1
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1
Aral, Sinan
1
Ascarza, Eva
1
Avery, Jill
1
Backman, Elaine
1
Baker, John C.
1
Bazerman, Max H.
1
Benko, Cathleen
1
Bharadwaj, Sundar
1
Bird, Anna
1
Birkinshaw, Julian
1
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Bolt, James F.
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Boone, Mary E.
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Bower, Joseph L.
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Brinker, Scott
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1
Carlotti, Steve
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Harvard business review : HBR
SpringerLink / Bücher
2,007
Industrial marketing management : the international journal for industrial and high-tech firms
813
Springer eBook Collection
552
Journal of business research : JBR
470
Gabler Edition Wissenschaft
432
Europäische Hochschulschriften / 5
422
Springer eBook Collection / Business and Economics
392
The journal of business & industrial marketing
307
Research
286
Lehrbuch
277
Journal of strategic marketing
200
Management Decision
169
European research studies
148
European journal of marketing : EJM
144
Journal of the Academy of Marketing Science
139
essentials
137
Journal of business-to-business marketing
133
Journal of marketing management : MM
132
Journal of marketing
131
Springer eBook Collection / Business and Management
126
Neue betriebswirtschaftliche Forschung : Nbf
115
Hamburger Schriften zur Marketingforschung
112
Edward Elgar E-Book Archive
109
Gabler Research
108
Journal of marketing communications
105
Journal of business ethics : JOBE
104
Management science : journal of the Institute for Operations Research and the Management Sciences
102
Journal of business economics : JBE
100
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
99
Leadership & Organization Development Journal
98
Marketing intelligence & planning
98
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
Harvard-Business-Manager : das Wissen der Besten
97
Economics Papers from University Paris Dauphine
96
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
94
DUV / Wirtschaftswissenschaft
92
Business horizons
91
Journal of retailing and consumer services
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
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ECONIS (ZBW)
95
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1
In a downturn, provoke your customers
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard business review : HBR
87
(
2009
)
3
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
Saved in:
2
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
3
Dismantling the sales machine
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10010196107
Saved in:
4
How women decide
Benko, Cathleen
;
Pelster, Bill
- In:
Harvard business review : HBR
91
(
2013
)
9
,
pp. 78-84
Persistent link: https://www.econbiz.de/10009787914
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5
Tiebreaker selling
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
Saved in:
6
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
7
Making the consensus sale
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 106-113
Persistent link: https://www.econbiz.de/10010504009
Saved in:
8
Teaching sales
Fogel, Suzanne
;
Hoffmeister, David
;
Rocco, Richard
; …
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 94-99
Persistent link: https://www.econbiz.de/10009568151
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9
Tweet me, friend me, make me buy
Giamanco, Barbara
;
Gregoire, Kent
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 88-93
Persistent link: https://www.econbiz.de/10009568156
Saved in:
10
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
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