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When culture doesn't translate
Meyer, Erin - In: Harvard business review : HBR 93 (2015) 10, pp. 66-72
Persistent link: https://www.econbiz.de/10011372599
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Being the boss in Brussels, Boston, and Beijing
Meyer, Erin - In: Harvard business review : HBR 95 (2017) 4, pp. 70-77
Persistent link: https://www.econbiz.de/10011685945
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What the West doesn't get about China
Stalk, George; Michael, David - In: Harvard business review : HBR 89 (2011) 6, pp. 25-27
Persistent link: https://www.econbiz.de/10009162106
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How to win in emerging markets : lessons from Japan
Ichii, Shigeki; Hattori, Susumu; Michael, David - In: Harvard business review : HBR 90 (2012) 5, pp. 126-130
Persistent link: https://www.econbiz.de/10009549689
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The growth opportunity that lies next door
Jones, Geoffrey - In: Harvard business review : HBR 90 (2012) 7/8, pp. 141-145
Persistent link: https://www.econbiz.de/10009568112
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Engineering reverse innovations
Winter, Amos; Govindarajan, Vijay - In: Harvard business review : HBR 93 (2015) 7/8, pp. 80-89
Persistent link: https://www.econbiz.de/10011297556
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Who says you can't crack Japanese markets?
Alden, Vernon R. - In: Harvard business review : HBR 65 (1987) 1, pp. 52-56
Persistent link: https://www.econbiz.de/10001014928
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Diaspora marketing
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - In: Harvard business review : HBR 91 (2013) 10, pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
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Understanding the Arab consumer : a growing middle class that yearns for progress and modernity has no interest in abandoning its religious traditions
Mahajan, Vijay - In: Harvard business review : HBR 91 (2013) 5, pp. 128-133
Persistent link: https://www.econbiz.de/10009740745
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Competing with a Goliath
Avery, Jill - In: Harvard business review : HBR 94 (2016) 10, pp. 117-121
Persistent link: https://www.econbiz.de/10011583935