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The ordinary heroes of the Taj
Deshpandé, Rohit; Raina, Anjali - In: Harvard business review : HBR 89 (2011) 12, pp. 119-123
Persistent link: https://www.econbiz.de/10009409048
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The corporate brand : help or hindrance?
Dev, Chekitan S. - In: Harvard business review : HBR 86 (2008) 2, pp. 49-53
Persistent link: https://www.econbiz.de/10003621910
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill - In: Harvard business review : HBR 86 (2008) 2, pp. 55
Persistent link: https://www.econbiz.de/10003621925
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621934
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621936
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane - In: Harvard business review : HBR 86 (2008) 2, pp. 56
Persistent link: https://www.econbiz.de/10003623088
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Time for a unified campaign?
Bertini, Marco; Gourville, John T. - In: Harvard business review : HBR 89 (2011) 6, pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
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Challenge the middlemen?
Dev, Chekitan S.; O'Connor, Peter - In: Harvard business review : HBR 93 (2015) 12, pp. 119-123
Persistent link: https://www.econbiz.de/10011411525
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Marriott's executive chairman on choosing the first nonfamily CEO
Marriott, Bill - In: Harvard business review : HBR 91 (2013) 5, pp. 45-48
Persistent link: https://www.econbiz.de/10009740758
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Prune the brand portfolio? : after a big merger, a global hotel company must decide whether to keep or absorb its acquired chains
Dev, Chekitan S. - In: Harvard business review : HBR 96 (2018) 2, pp. 145-149
Persistent link: https://www.econbiz.de/10011879604