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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill - In: Harvard business review : HBR 86 (2008) 2, pp. 55
Persistent link: https://www.econbiz.de/10003621925
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621934
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621936
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane - In: Harvard business review : HBR 86 (2008) 2, pp. 56
Persistent link: https://www.econbiz.de/10003623088
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What does your corporate brand stand for?
Greyser, Stephen A.; Urde, Mats - In: Harvard business review : HBR 97 (2019) 1, pp. 80-89
Persistent link: https://www.econbiz.de/10011980432
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How I did it : the CEO of Canada Goose on creating a homegrown luxury brand
Reiss, Dani - In: Harvard business review : HBR 97 (2019) 5, pp. 37-41
Persistent link: https://www.econbiz.de/10012108263
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Competing on social purpose : brands that win by tying mission to growth
Rodríguez Vilá, Omar; Bharadwaj, Sundar - In: Harvard business review : HBR 95 (2017) 5, pp. 94-101
Persistent link: https://www.econbiz.de/10011730438
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The house of quality
Hauser, John R. - In: Harvard business review : HBR 66 (1988) 3, pp. 63-73
Persistent link: https://www.econbiz.de/10001046658
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Are your engineers talking to one another when they should? : cost overruns, schedule slippage, and quality problems often result from a failure to provide timely information of re...
Sosa, Manuel E.; Eppinger, Steven D.; Rowles, Craig M. - In: Harvard business review : HBR 85 (2007) 11, pp. 133-142
Persistent link: https://www.econbiz.de/10003568991
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Why dinosaurs will keep ruling the auto industry
Macduffie, John Paul; Fujimoto, Takahiro - In: Harvard business review : HBR 88 (2010) 6, pp. 23-25
Persistent link: https://www.econbiz.de/10003981123