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Why most product launches fail
Schneider, Joan; Hall, Julie - In: Harvard business review : HBR 89 (2011) 4, pp. 21-23
Persistent link: https://www.econbiz.de/10008986587
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Six myths of product development
Thomke, Stefan H.; Reinertsen, Donald - In: Harvard business review : HBR 90 (2012) 5, pp. 84-94
Persistent link: https://www.econbiz.de/10009549327
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The other disruption
Gans, Joshua - In: Harvard business review : HBR 94 (2016) 3, pp. 78-84
Persistent link: https://www.econbiz.de/10011453131
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Innovation's holy grail
Prahalad, Coimbatore K.; Mashelkar, R. A. - In: Harvard business review : HBR 88 (2010) 7/8, pp. 132-141
Persistent link: https://www.econbiz.de/10008658588
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The Prius approach
Furr, Nathan; Snow, Daniel - In: Harvard business review : HBR 93 (2015) 11, pp. 102-109
Persistent link: https://www.econbiz.de/10011399718
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Design for action
Brown, Tim; Martin, Roger - In: Harvard business review : HBR 93 (2015) 9, pp. 56-64
Persistent link: https://www.econbiz.de/10011340323
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Designing breakthrough products
Verganti, Roberto - In: Harvard business review : HBR 89 (2011) 10, pp. 115-120
Persistent link: https://www.econbiz.de/10009349287
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Reverse engineering Google's innovation machine
Iyer, Bala; Davenport, Thomas H. - In: Harvard business review : HBR 86 (2008) 4, pp. 58-68
Persistent link: https://www.econbiz.de/10003667487
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New project? : don't analyze-act
Schlesinger, Leonard A.; Kiefer, Charles F.; Brown, Paul B. - In: Harvard business review : HBR 90 (2012) 3, pp. 154-158
Persistent link: https://www.econbiz.de/10009510038
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10 rules for managing global innovation
Wilson, Keeley; Doz, Yves L. - In: Harvard business review : HBR 90 (2012) 10, pp. 84-90
Persistent link: https://www.econbiz.de/10009664094