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1
Digital doesn't have to be disruptive : the best results can come from adaptation rather than reinvention
Furr, Nathan
;
Shipilov, Andrew
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 94-103
Persistent link: https://www.econbiz.de/10012039687
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2
Making "freemium" work
Kumar, Vineet
- In:
Harvard business review : HBR
92
(
2014
)
5
,
pp. 27-29
Persistent link: https://www.econbiz.de/10010347306
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3
The ultimate
marketing
machine
De Swaan Arons, Marc
;
Driest, Frank van den
;
Weed, Keith
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 54-63
Persistent link: https://www.econbiz.de/10010382020
Saved in:
4
Discovery-driven digital transformation
McGrath, Rita Gunther
;
McManus, Ryan
- In:
Harvard business review : HBR
98
(
2020
)
3
,
pp. 124-133
Persistent link: https://www.econbiz.de/10012288934
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5
How should we measure the digital economy? : focus on the value created, not just the prices paid
Brynjolfsson, Erik
;
Collis, Avinash
- In:
Harvard business review : HBR
97
(
2019
)
6
,
pp. 140-148
Persistent link: https://www.econbiz.de/10012131341
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6
What is a free customer worth?
Gupta, Sunil
;
Mela, Carl F.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
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7
In a downturn, provoke your customers
Lay, Philip
;
Hewlin, Todd
;
Moore, Geoffrey A.
- In:
Harvard business review : HBR
87
(
2009
)
3
,
pp. 48-56
Persistent link: https://www.econbiz.de/10003847303
Saved in:
8
How to market in a downturn
Quelch, John A.
;
Jocz, Katherine E.
- In:
Harvard business review : HBR
87
(
2009
)
4
,
pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
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9
World-class bull
Humphreys, John
;
Ahmed, Zafar U.
;
Pryor, Mildred
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 35-39
Persistent link: https://www.econbiz.de/10003847415
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10
Even commodities have customers
Jacques, François M.
- In:
Harvard business review : HBR
85
(
2007
)
5
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003460464
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