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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Granoff, Jill - In: Harvard business review : HBR 86 (2008) 2, pp. 55
Persistent link: https://www.econbiz.de/10003621925
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Schulze, Horst - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621934
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Frampton, Jez - In: Harvard business review : HBR 86 (2008) 2, pp. 54
Persistent link: https://www.econbiz.de/10003621936
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Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane - In: Harvard business review : HBR 86 (2008) 2, pp. 56
Persistent link: https://www.econbiz.de/10003623088
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GE's global growth experiment : the company pushed cross-business collaboration
Gulati, Ranjay - In: Harvard business review : HBR 95 (2017) 5, pp. 52-53
Persistent link: https://www.econbiz.de/10011730407
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Kering's CEO on finding the elusive formula for growing acquired brands
Pinault, François-Henri - In: Harvard business review : HBR 92 (2014) 3, pp. 43-46
Persistent link: https://www.econbiz.de/10010339548
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What does your corporate brand stand for?
Greyser, Stephen A.; Urde, Mats - In: Harvard business review : HBR 97 (2019) 1, pp. 80-89
Persistent link: https://www.econbiz.de/10011980432
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How I did it : the CEO of Canada Goose on creating a homegrown luxury brand
Reiss, Dani - In: Harvard business review : HBR 97 (2019) 5, pp. 37-41
Persistent link: https://www.econbiz.de/10012108263
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Competing on social purpose : brands that win by tying mission to growth
Rodríguez Vilá, Omar; Bharadwaj, Sundar - In: Harvard business review : HBR 95 (2017) 5, pp. 94-101
Persistent link: https://www.econbiz.de/10011730438
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Can knockoffs knock out your business?
Nunes, Paul F.; Mulani, Narendra P. - In: Harvard business review : HBR 86 (2008) 10, pp. 41-45
Persistent link: https://www.econbiz.de/10003772252