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How much segmentation is needed in the health care marketplace? : an exploratory study of HMO and non-HMO customers
Tootelian, Dennis H.; Mikhailitchenko, Andrey; Holst, Cindy - In: Health marketing quarterly 33 (2016) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10011460413
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Health care utilization among beneficiaries with diabetes from federally qualified health centers : analysis from a Medicaid managed care organization
Austin, Shamly; Clarke, Meredith; Zhang, Yuan; Qu, Haiyan; … - In: Health marketing quarterly 39 (2022) 1, pp. 74-87
Persistent link: https://www.econbiz.de/10013356992
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Disease awareness advertising (DAA) in emerging economy : a comparison between views of consumers and pharmaceutical professionals
Banerjee, Saikat; Dash, Sampada Kumar - In: Health marketing quarterly 35 (2018) 2, pp. 134-150
Persistent link: https://www.econbiz.de/10011979338
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Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
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Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.; Sullivan, Helen W.; Rupert, Douglas J. - In: Health marketing quarterly 36 (2019) 2, pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
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Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David - In: Health marketing quarterly 36 (2019) 4, pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
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Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen; Helme, Donald W. - In: Health marketing quarterly 34 (2017) 4, pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
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Consumer perceptions of prescription drug websites : a pilot study
Wymer, Walter - In: Health marketing quarterly 27 (2010/11) 2, pp. 173-194
Persistent link: https://www.econbiz.de/10003985108
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Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 26 (2009/10) 4, pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
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Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu; Lancaster, Alyse R. - In: Health marketing quarterly 29 (2012) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10009657673