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What's love got to do with it? : investigating consumer commitment in health care
Kemp, Elyria; Poole, Sonja Martin - In: Health marketing quarterly 34 (2017) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10011706889
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Trust me, I’m a physician using sales skills : enhancing physician-patient communication through the personal selling process
Rippé, Cindy B.; Dubinsky, Alan J. - In: Health marketing quarterly 35 (2018) 4, pp. 245-265
Persistent link: https://www.econbiz.de/10011979388
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The stakeholder approach : a new perspective on developing and marketing clinical trials
Droms, Courtney M.; Ferguson, Michael; Giuliano, Karen - In: Health marketing quarterly 31 (2014) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010362784
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Patient proactivity : behaviors, attitudes, and its relationship with satisfaction with the American health care delivery system
Fullerton, Sam; McCullough, Tammy - In: Health marketing quarterly 31 (2014) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10010362775
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Communicating bad news of COVID-19 : an empirical study of patients' preferences in India
Chhabra, Sakhhi; Girija, Smitha - In: Health marketing quarterly 38 (2021) 2/3, pp. 205-221
Persistent link: https://www.econbiz.de/10012695256
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How much segmentation is needed in the health care marketplace? : an exploratory study of HMO and non-HMO customers
Tootelian, Dennis H.; Mikhailitchenko, Andrey; Holst, Cindy - In: Health marketing quarterly 33 (2016) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10011460413
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Quantitative comparison of measurements of urgent care service quality
Qin, Hong; Prybutok, Victor; Prybutok, Gayle - In: Health marketing quarterly 33 (2016) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10011460430
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Part-time practice in healthcare : impact on operational versus medical performance
Kogan, Konstantin; Panizel, Rafi; Perlman, Yael - In: Health marketing quarterly 35 (2018) 2, pp. 85-99
Persistent link: https://www.econbiz.de/10011979322
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Understanding health care service quality in developing Latin America
Otalora, Mauricio Losada; Rosenbaum, Mark S.; Orejula, … - In: Health marketing quarterly 35 (2018) 3, pp. 167-185
Persistent link: https://www.econbiz.de/10011979353
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The four Ps of patient experience : a new strategic framework informed by theory and practice
Kash, Bita A.; McKahan, Molly; Tomaszewski, Lesley; … - In: Health marketing quarterly 35 (2018) 4, pp. 313-325
Persistent link: https://www.econbiz.de/10011979399