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Fishing with business nets : keeping thoughts on the horizon ; Professor Kristian Möller
Anttila, Mai (contributor); Möller, K. E. Kristian (honouree) - 2008
Persistent link: https://www.econbiz.de/10003719216
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Marketing capability and market orientation in strategy interface : a conceptual analysis
Tuominen, Matti - 1997
Persistent link: https://www.econbiz.de/10000625986
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Industrial buying behavior of production materials : a conceptual model and analysis
Möller, Kristian - 1981
Persistent link: https://www.econbiz.de/10002504992
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Industrial buying behavior of production materials : a conceptual model and analysis
Möller, Kristian - 1981
Persistent link: https://www.econbiz.de/10004808689
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Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Möller, Kristian - 1977
Persistent link: https://www.econbiz.de/10004824095
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Essays on capabilities based marketing and competitive superiority : FIMAC II - research
Tuominen, Matti (contributor); Anttila, Mai (contributor) - 2003
Persistent link: https://www.econbiz.de/10001854741