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There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda
Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829
Persistent link: https://www.econbiz.de/10012300002
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How can the lean startup approach improve the innovation process of established companies? : an experimental approach
Scheuenstuhl, Felix; Bican, Peter; Brem, Alexander - In: International journal of innovation management 25 (2021) 3, pp. 2150029-1-2150029-38
Persistent link: https://www.econbiz.de/10012593349
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A moderation study of organsational integration and NPD process proficiency in the U.S. and Korean heavy construction equipment industries
Millson, Murray R.; Kim, Jongbae - In: International journal of innovation management 19 (2015) 5, pp. 1550061-1-25
Persistent link: https://www.econbiz.de/10011422728
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Method application in new product development and the impact on cross-functional collaboration and new product success
Graner, Marc; Mißler-Behr, Magdalena - In: International journal of innovation management 18 (2014) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10010357977
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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Interdependence and communication between technically trained managers and marketing managers during innovation projects
Massey, Graham R.; Kyriazis, Elias - In: International journal of innovation management 18 (2014) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10010387327
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Divergent thinking and market visioning competence : an early front-end radical innovation success typology
Reid, Susan E.; DeBrentani, Ulrike; Kleinschmidt, Elko J. - In: Industrial marketing management : the international … 43 (2014) 8, pp. 1351-1361
Persistent link: https://www.econbiz.de/10010473311