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Resale or agency : pricing strategy for advance selling in a supply chain considering consumers' loss aversion
Zhang, Yawen; Li, Bo; Zhao, Ruidong - In: IMA journal of management mathematics 33 (2022) 2, pp. 229-254
Persistent link: https://www.econbiz.de/10012798773
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Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
Li, Bo; Hou, Peng-Wen; Li, Qing-Hua - In: IMA journal of management mathematics 28 (2017) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10011723272
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Selection policy for a manufacturer's online channel : do it oneself or cooperate with retailers
Wang, Rufeng; Li, Bo; Li, Zhenhong; Hou, Pengwen; Song, … - In: IMA journal of management mathematics 29 (2018) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10011974898