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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Diamantopoulos, Adamantios"
~person:"Gupta, Suraksha"
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Brand management
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Diamantopoulos, Adamantios
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
17
Journal of international marketing
6
Journal of world business : JWB
2
Qualitative market research : an international journal
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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International studies of management and organization
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Journal of Business Research
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Journal of retailing
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Routledge studies in marketing
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Technological forecasting & social change : an international journal
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The Routledge companion to contemporary brand management
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The journal of business & industrial marketing
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Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
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Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
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2
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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3
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A.
;
Hultink, Erik J.
;
Diamantopoulos, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10003531752
Saved in:
4
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
5
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
6
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
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