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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
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Lieferantenmanagement
Markenführung
Brand management
339
Consumer behaviour
185
Konsumentenverhalten
185
Brand image
178
Markenimage
178
Brand
105
Markenartikel
103
Beziehungsmarketing
73
Relationship marketing
73
B-to-B-Marketing
63
Business-to-business marketing
63
Advertising effects
54
Werbewirkung
54
Social Web
50
Social web
50
Marketing management
47
Marketingmanagement
47
Internet marketing
46
Online-Marketing
46
Supplier relationship management
45
Advertising
31
Werbung
30
Hotel industry
22
Hotellerie
22
Corporate reputation
18
Firmenimage
18
Innovation
18
Customer satisfaction
16
Kundenzufriedenheit
16
Brand architecture
15
Emerging economies
15
Schwellenländer
15
Corporate Social Responsibility
14
Corporate social responsibility
14
Gastronomie
14
Markenarchitektur
14
Restaurant industry
14
Brand loyalty
13
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338
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3
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3
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English
339
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Christodoulides, George
7
Kumar, V.
6
Keller, Kevin Lane
5
Gupta, Suraksha
4
Han, Heesup
4
Bayus, Barry L.
3
Ewing, Michael
3
Grohmann, Bianca
3
Homburg, Christian
3
Ind, Nicholas
3
Jewell, Robert D.
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Anabila, Peter
2
Bang, Nguyen
2
Bei, Lien-ti
2
Beverland, Michael B.
2
Biraghi, Silvia
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Brown, Brian P.
2
Calantone, Roger J.
2
Cao, Zixia
2
Casaló, Luis V.
2
Casidy, Riza
2
Diamantopoulos, Adamantios
2
Foroudi, Pantea
2
Fuxman, Leonora
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Hsiao, Shih-Hui
2
Hyun, Sunghyup Sean
2
Iglesias, Oriol
2
Iyer, Pramod
2
Jang, Soocheong
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
339
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339
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1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
3
Coopetitive branding : definition, typology, benefits and risks
Chiambaretto, Paul
;
Gurău, Călin
;
Le Roy, Frédéric
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 86-96
Persistent link: https://www.econbiz.de/10011548679
Saved in:
4
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
5
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
6
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
7
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
8
Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
Saved in:
9
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
10
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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