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Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul; Eastin, Matthew S. - In: Journal of marketing communications 23 (2017) 6, pp. 614-631
Persistent link: https://www.econbiz.de/10011852904
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Political brand image : an investigation into the operationalisation of the external orientation of David Cameron's Conservative brand
Pich, C.; Guja Armannsdottir - In: Journal of marketing communications 24 (2018) 1, pp. 35-52
Persistent link: https://www.econbiz.de/10011852910
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela; Rita, Paulo; Salgueiro, Maria de Fátima - In: Journal of marketing communications 24 (2018) 2, pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
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Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.; Dahlén, Micael - In: Journal of marketing communications 24 (2018) 3, pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
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What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh; Kaur Ghuman, Mandeep - In: Journal of marketing communications 24 (2018) 3, pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
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Luxury brand advertising in Argentina : changes following import restrictions
Ahn, Hongmin; Mundel, Juan - In: Journal of marketing communications 24 (2018) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10011852966
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Does brand partnership create a happy marriage? : the role of brand value on brand alliance outcomes of partners
Cao, Zixia; Yan, Ruiliang - In: Industrial marketing management : the international … 67 (2017), pp. 148-157
Persistent link: https://www.econbiz.de/10011822061
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An empirical investigation of perceived relational benefits and brand engagement in restaurant services
Odoom, Raphael; Boateng, Henry; Asante, Bismark Omane - In: International journal of contemporary hospitality management 29 (2017) 11, pp. 2767-2784
Persistent link: https://www.econbiz.de/10011799898
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Shaping and enhancing airport lounge experiences : the application of brand personality and image congruity theories
Lee, Sanghyeop; Chua, Bee-Lia; Kim, Hyeon-Cheol; Han, Heesup - In: International journal of contemporary hospitality management 29 (2017) 11, pp. 2901-2920
Persistent link: https://www.econbiz.de/10011799935