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Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon; Chow, T. Edwin - In: Industrial marketing management : the international … 93 (2021), pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
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"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina; Dibb, Sally - In: Industrial marketing management : the international … 102 (2022), pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 69 (2018), pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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Sense-making in business markets : the interplay between cognition, action and outcomes
Mattsson, Lars-Gunnar; Corsaro, Daniela; Ramos, Carla - In: Industrial marketing management : the international … 48 (2015), pp. 4-11
Persistent link: https://www.econbiz.de/10011345786
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Market niches as dynamic, co-created resource domains
Odlin, Denis; Benson-Rea, Maureen - In: Industrial marketing management : the international … 95 (2021), pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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A platform approach in solution business : how platform openness can be used to control solution networks
Wei, Ruiqi; Geiger, Susi; Vize, Róisín - In: Industrial marketing management : the international … 83 (2019), pp. 251-265
Persistent link: https://www.econbiz.de/10012146628
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A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.; Gutiérrez-Leefmans, Manuela - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
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The impact of digital technology on relationships in a business network
Pagani, Margherita; Pardo, Catherine - In: Industrial marketing management : the international … 67 (2017), pp. 185-192
Persistent link: https://www.econbiz.de/10011822068