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Reflections on jazz training and marketing education : what makes a great teacher?
Holbrook, Morris B. - In: Marketing theory 16 (2016) 4, pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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The foundations of relationship marketing : reciprocity and trade relations
Tadajewski, Mark - In: Marketing theory 9 (2009) 1, pp. 9-38
Persistent link: https://www.econbiz.de/10003826378
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Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and marketing dashboards
Krush, Michael T.; Agnihotri, Raj; Trainor, Kevin J.; … - In: Industrial marketing management : the international … 42 (2013) 5, pp. 824-835
Persistent link: https://www.econbiz.de/10010211301
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Managing creativity in business market relationships
Andersen, Poul Houman; Kragh, Hanne - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-85
Persistent link: https://www.econbiz.de/10009734087
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Special issue: Managing creativity in business market relationships
Andersen, Poul Houman (contributor) - In: Industrial marketing management : the international … 42 (2013) 1, pp. 82-134
Persistent link: https://www.econbiz.de/10009734089
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Death of a metaphor: reviewing the "marketing as relationships" fram
O'Malley, Lisa; Patterson, Maurice; Kelly-Holmes, Helen - In: Marketing theory 8 (2008) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
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Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests
Gattermann-Itschert, Theresa; Thonemann, Ulrich - In: Industrial marketing management : the international … 107 (2022), pp. 134-147
Persistent link: https://www.econbiz.de/10014230262