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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; … - In: Journal of advertising research 57 (2017) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal; Milne, George R.; Brown, Brian P.; Assaf, … - In: Industrial marketing management : the international … 62 (2017), pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
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Relational communication and illusionary loyalty : moderating role of self-construal
Hossain, Mehdi T.; Chonko, Lawrence B. - In: Industrial marketing management : the international … 69 (2018), pp. 221-234
Persistent link: https://www.econbiz.de/10011822578
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Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco; Ziliani, Cristina; Gázquez-Abad, Juan Carlos - In: Journal of advertising research 58 (2018) 3, pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
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The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors
Vázquez Casielles, Rodolfo; Suárez-Álvarez, Leticia; … - In: Journal of advertising research 53 (2013) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10009745871
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Word of mouth : a new advertising discipline
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003613588
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Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted; Coyle, James R.; Lightfoot, Elizabeth; … - In: Journal of advertising research 47 (2007) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
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Word-of-mouth research : principles and applications
Allsop, Dee T.; Bassett, Bryce R.; Hoskins, James A. - In: Journal of advertising research 47 (2007) 4, pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
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Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim - In: Journal of advertising research 47 (2007) 4, pp. 412-419
Persistent link: https://www.econbiz.de/10003614051