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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"United States"
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Advertising effects
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising research
Journal of business research : JBR
12
Journal of communication management : an international journal
10
Journal of marketing communications
10
SpringerLink / Bücher
9
Journal of organizational behavior management
7
The journal of business & industrial marketing
7
International journal of internet marketing and advertising : IJIMA
6
Working paper / National Bureau of Economic Research, Inc.
6
Corporate communications : an international journal
5
Journal of business communication : JBC
5
The Routledge handbook of strategic communication
5
Journal of business ethics : JOBE
4
Marketing communication : new approaches, technologies, and styles
4
Marketing letters : a journal of research in marketing
4
The IUP journal of soft skills : IJSS
4
Academy of Management journal : AMJ
3
Accounting, auditing & accountability journal
3
American journal of agricultural economics
3
Central European business review : CEBR
3
Discussion paper / Centre for Economic Policy Research
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Discussion paper series / IZA
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ECB Working Paper
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European journal of marketing : EJM
3
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
3
Games and economic behavior
3
HEC Paris research paper series
3
Handbook of risk and crisis communication
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International Productivity Monitor
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business and globalisation : IJBG
3
International journal of contemporary hospitality management
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International review on public and non-profit marketing
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Journal of internet commerce
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Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Leadership & organization development journal
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Management communication quarterly : an international journal
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ECONIS (ZBW)
17
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1
How social media applications affect B2B
communication
and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
2
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
;
Assaf, …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 77-87
Persistent link: https://www.econbiz.de/10011707068
Saved in:
3
Online versus offline promotional
communication
: evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
4
The various words of mouth moving beyond the "road-to-Damascus" conversion
Romaniuk, Jeni
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 12-14
Persistent link: https://www.econbiz.de/10009548191
Saved in:
5
Reconsidering models of influence : the relationship between consumer social networks and word-of-mouth effectiveness
Smith, Ted
;
Coyle, James R.
;
Lightfoot, Elizabeth
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10003613599
Saved in:
6
Word-of-mouth research : principles and applications
Allsop, Dee T.
;
Bassett, Bryce R.
;
Hoskins, James A.
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 398-411
Persistent link: https://www.econbiz.de/10003614046
Saved in:
7
Visibility versus surprise : which drives the greatest discussion of Super Bowl advertisments?
Nail, Jim
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 412-419
Persistent link: https://www.econbiz.de/10003614051
Saved in:
8
The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate
;
Mooth, Rob
;
Wiesenfeld, David
; …
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
Saved in:
9
Finding the "missing link" : advertising's impact on word of mouth, web searches, and site visits
Graham, Jeffrey
;
Havlena, William
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 427-435
Persistent link: https://www.econbiz.de/10003614058
Saved in:
10
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
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