Narrow search
Showing 51 - 60 of 153
Cover Image
How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Frambach, Rudolf T.; Fiss, Peer C.; Ingenbleek, Paul T. M. - In: Journal of business research : JBR 69 (2016) 4, pp. 1428-1436
Persistent link: https://www.econbiz.de/10011447340
Cover Image
A configurational approach in business model design
Kulins, Christopher; Leonardy, Hannes; Weber, Christiana - In: Journal of business research : JBR 69 (2016) 4, pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343
Cover Image
Effective forms of market orientation across the business cycle : a longitudinal analysis of business-to-business firms
Frösén, Johanna; Jaakkola, Matti; Churakova, Iya; … - In: Industrial marketing management : the international … 52 (2016), pp. 91-99
Persistent link: https://www.econbiz.de/10011447496
Cover Image
Managing in an economic crisis : the role of market orientation in an international law firm
Lettice, Fiona; Tschida, Markus; Forstenlechner, Ingo - In: Journal of business research : JBR 67 (2014) 1, pp. 2693-2700
Persistent link: https://www.econbiz.de/10010235349
Cover Image
Does it pay for firms in Asia's emerging markets to be market oriented? : evidence from Vietnam
Le Nguyen Hau; Evangelista, Felicitas; Pham Ngoc Thuy - In: Journal of business research : JBR 66 (2013) 12, pp. 2412-2417
Persistent link: https://www.econbiz.de/10010209635
Cover Image
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini; Papadas, Karolos; Davvetas, Vasileios - In: Journal of business research : JBR 134 (2021), pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Cover Image
Linking the types of market knowledge sourcing with sensing capability and revenue growth : evidence from industrial firms
Endres, Herbert; Helm, Roland; Dowling, Michael - In: Industrial marketing management : the international … 90 (2020), pp. 30-43
Persistent link: https://www.econbiz.de/10012321912
Cover Image
Strategic orientations, marketing proactivity and firm market performance
Gotteland, David; Shock, James; Sarin, Shikhar - In: Industrial marketing management : the international … 91 (2020), pp. 610-620
Persistent link: https://www.econbiz.de/10012422374
Cover Image
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
Cover Image
Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.; Gopalakrishna, Pradeep - In: Journal of business research : JBR 125 (2021), pp. 851-863
Persistent link: https://www.econbiz.de/10012494186