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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Werbemitteldesign und Markenpo...
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Consumer behaviour
Markenführung
Brand management
362
Konsumentenverhalten
206
Brand image
192
Markenimage
192
Brand
122
Markenartikel
119
Beziehungsmarketing
67
Relationship marketing
67
B-to-B-Marketing
64
Business-to-business marketing
64
Social Web
55
Social web
55
Internet marketing
52
Online-Marketing
52
Advertising effects
51
Werbewirkung
51
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50
Fashion
49
Marketing management
47
Marketingmanagement
47
Lieferantenmanagement
45
Supplier relationship management
45
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38
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38
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32
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30
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17
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17
Innovation
17
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16
Branding
16
Clothing industry
16
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16
Corporate social responsibility
16
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15
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15
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Christodoulides, George
7
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5
Phau, Ian
5
Gupta, Suraksha
4
Bayus, Barry L.
3
Ewing, Michael
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Fuxman, Leonora
3
Grohmann, Bianca
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Ind, Nicholas
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3
Leek, Sheena
3
Lindgreen, Adam
3
Mahmoud, Ali B.
3
Markovic, Stefan
3
Mohr, Iris
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Singh, Jaywant
3
Anabila, Peter
2
Bei, Lien-ti
2
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2
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2
Block, Martin P.
2
Brasel, S. Adam
2
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2
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2
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2
Cao, Zixia
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Casaló, Luis V.
2
Casidy, Riza
2
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2
Eisingerich, Andreas B
2
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2
Gyrd-Jones, Richard I.
2
Hagtvedt, Henrik
2
Heinberg, Martin
2
Hsiao, Shih-Hui
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of fashion marketing and management
Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of business research : JBR
603
The journal of brand management : an international journal
565
The journal of product & brand management
387
Journal of retailing and consumer services
287
SpringerLink / Bücher
263
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
68
Journal of advertising research
67
Journal of international consumer marketing
67
International journal of internet marketing and advertising : IJIMA
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Tourism management : research, policies, practice
64
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Research
58
Journal of global marketing
56
Journal of marketing research : JMR
56
Journal of travel and tourism marketing
54
Business horizons
53
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
366
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1
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10
of
366
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date (oldest first)
1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Visual research methodologies, branding and magazine readerships
Trigoni, Mirsini
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10011594917
Saved in:
3
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
4
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
5
Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness
Kolsaker, Alisa
;
Drakatos, Nikolaos
- In:
Journal of marketing communications
15
(
2009
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10003897667
Saved in:
6
Special issue: New advertising formats
Pelsmacker, Patrick de
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009508039
Saved in:
7
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
8
Understanding the adoption of new brands through salespeople : a multilevel framework
Wieseke, Jan
;
Homburg, Christian
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003725661
Saved in:
9
The effects of exposure-order and market entry-information on brand preference : a dual process model
Niedrich, Ronald W.
;
Swain, Scott D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 309-321
Persistent link: https://www.econbiz.de/10003758816
Saved in:
10
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
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