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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of the Academy of Marketing Science"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Werbemitteldesign und Markenpo...
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Brand management
353
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353
Consumer behaviour
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Brand image
191
Markenimage
191
Brand
113
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of promotion management : JPM
Journal of the Academy of Marketing Science
Journal of business research : JBR
606
The journal of brand management : an international journal
563
The journal of product & brand management
386
Journal of retailing and consumer services
288
European journal of marketing : EJM
127
Psychology & marketing
114
Journal of strategic marketing
108
Marketing intelligence & planning
106
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
The IUP journal of brand management : IJBRM
92
Journal of marketing
83
Journal of advertising research
77
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
69
Journal of international consumer marketing
68
International journal of advertising : the review of marketing communications
67
International journal of internet marketing and advertising : IJIMA
67
Journal of fashion marketing and management
67
Tourism management : research, policies, practice
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
International marketing review
61
Cogent business & management
60
Qualitative market research : an international journal
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
57
Journal of marketing research : JMR
56
Business horizons
53
International journal of contemporary hospitality management
53
Journal of retailing
53
Journal of travel and tourism marketing
53
The journal of consumer marketing
53
The marketing review
52
International journal of consumer studies
51
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ECONIS (ZBW)
366
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1
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366
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date (oldest first)
1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
3
Sensory imagery in advertising : how the senses affect perceived product
design
and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
4
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
5
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
6
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
7
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Saved in:
8
The attitudes of middle class versus upper class male and female consumers regarding the effectiveness of celebrity endorsers
Premeaux, Shane R.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10003884503
Saved in:
9
Endorser weight and perceptions of brand attitude and intent to purchase
Westover, Michael Lea
;
Randle, Quint
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10003884506
Saved in:
10
The depiction of female models in sport television commercials in the United States by degree of slenderness : an appraisal
Peterson, Robin T.
;
Xu, Bing
;
Limbu, Yam
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10003884538
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