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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Lieferantenmanagement"
~subject:"Markenführung"
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Werbemitteldesign und Markenpo...
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Lieferantenmanagement
Markenführung
Brand management
358
Consumer behaviour
210
Konsumentenverhalten
210
Brand image
198
Markenimage
198
Brand
112
Markenartikel
111
Beziehungsmarketing
78
Relationship marketing
78
Internet marketing
69
Online-Marketing
69
Advertising effects
68
Social Web
68
Social web
68
Werbewirkung
68
B-to-B-Marketing
64
Business-to-business marketing
64
Marketing management
51
Marketingmanagement
51
Supplier relationship management
45
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42
Werbung
41
Viral marketing
21
Virales Marketing
21
social media
19
Emerging economies
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Schwellenländer
17
Corporate reputation
16
Emotion
16
Firmenimage
16
Innovation
16
Brand architecture
13
Brand loyalty
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Customer satisfaction
12
Kundenzufriedenheit
12
Markenarchitektur
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354
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357
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357
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4
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4
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3
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358
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Loureiro, Sandra Maria Correia
8
Christodoulides, George
7
Kumar, V.
6
Keller, Kevin Lane
5
Gupta, Suraksha
4
Rita, Paulo
4
Bayus, Barry L.
3
Ewing, Michael
3
Grohmann, Bianca
3
Homburg, Christian
3
Ibrahim, Blend
3
Ind, Nicholas
3
Jewell, Robert D.
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Sarmento, Eduardo Moraes
3
Singh, Jaywant
3
Srivastava, R. K.
3
Yang, Jing
3
Aljarah, Ahmad
2
Anabila, Peter
2
Anghelcev, George
2
Bang Nguyen Viet
2
Bei, Lien-ti
2
Beverland, Michael B.
2
Bilro, Ricardo Godinho
2
Biraghi, Silvia
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Brown, Brian P.
2
Calantone, Roger J.
2
Cao, Zixia
2
Casaló, Luis V.
2
Casidy, Riza
2
Diamantopoulos, Adamantios
2
Fuxman, Leonora
2
Gabrielsson, Mika
2
Guerreiro, João Pedro Silva Martins
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
Journal of the Academy of Marketing Science
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Research
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
358
Showing
1
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10
of
358
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date (oldest first)
1
Reconciling the tension between consistency and relevance :
design
thinking as a mechanism for brand ambidexterity
Beverland, Michael B.
;
Wilner, Sarah J. S.
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 589-609
Persistent link: https://www.econbiz.de/10011340270
Saved in:
2
Corporate rebranding: effects of corporate visual identity changes on employees and consumers
Bolhuis, Wendy
;
Jong, Menno D. T. de
;
Bosch, Annette L. …
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011852908
Saved in:
3
Coopetitive branding : definition, typology, benefits and risks
Chiambaretto, Paul
;
Gurău, Călin
;
Le Roy, Frédéric
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 86-96
Persistent link: https://www.econbiz.de/10011548679
Saved in:
4
Sustainability program brands : platforms for collaboration and co-creation
Scandelius, Christina
;
Cohen, Geraldine
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 166-176
Persistent link: https://www.econbiz.de/10011549603
Saved in:
5
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
6
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
7
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
8
Manufacturer's retailer dependence : a private branding perspective
Kim, Daekwan
;
Jung, Gang Ok
;
Park, Hyo Hyun
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 95-104
Persistent link: https://www.econbiz.de/10011373943
Saved in:
9
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
10
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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