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Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.; Paulich, Brianna JeeWon; Greene, Mallik - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
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Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver; Bayus, Barry L.; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
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Introduction to the special section "brand and innovation interdependency"
Bayus, Barry L.; Brexendorf, Tim Oliver; Keller, Kevin Lane - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-547
Persistent link: https://www.econbiz.de/10011340286
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Special topic section: Brand and innovation interdependency
Bayus, Barry L. (contributor) - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 545-609
Persistent link: https://www.econbiz.de/10011340289
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432
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Sustainability and branding : an integrated perspective
Kumar, V.; Christodoulopoulou, Angeliki - In: Industrial marketing management : the international … 43 (2014) 1, pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
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Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan; Ind, Nicholas - In: Industrial marketing management : the international … 112 (2023), pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
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Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.; Kumar, V.; Fuxman, Leonora; Mohr, Iris - In: Industrial marketing management : the international … 115 (2023), pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
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Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
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Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol; Landgraf, Polina; Ind, Nicholas; … - In: Industrial marketing management : the international … 85 (2020), pp. 32-43
Persistent link: https://www.econbiz.de/10012211932