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Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference
Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142
Persistent link: https://www.econbiz.de/10012004194
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Actionable marketing knowledge : a close reading of representation, knowledge and action in market research
Diaz Ruiz, Carlos; Holmlund, Maria - In: Industrial marketing management : the international … 66 (2017), pp. 172-180
Persistent link: https://www.econbiz.de/10011776008
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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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The business model in entrepreneurial marketing : a communication perspective on business angels' opportunity interpretation
Wallnöfer, Maria; Hacklin, Fredrik - In: Industrial marketing management : the international … 42 (2013) 5, pp. 755-764
Persistent link: https://www.econbiz.de/10010211328
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Business models : impact on business markets and opportunities for marketing research
Ehret, Michael; Kashyap, Vishal; Wirtz, Jochen - In: Industrial marketing management : the international … 42 (2013) 5, pp. 649-655
Persistent link: https://www.econbiz.de/10010211455
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Marketing capability and new venture survival : the role of marketing myopia
Patel, Pankaj; Feng, Cong; Guedes, Maria João - In: Industrial marketing management : the international … 93 (2021), pp. 307-326
Persistent link: https://www.econbiz.de/10012501913
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Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 102 (2022), pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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A synthesis of research on the marketing-sales interface : 1984-2020
Chernetsky, Victor V.; Hughes, Douglas E.; Schrock, Wyatt A. - In: Industrial marketing management : the international … 105 (2022), pp. 159-181
Persistent link: https://www.econbiz.de/10013494049