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Managing digitization of industrial incumbents through innovation-oriented leadership
Moschko, Lukas; Blazevic, Vera - In: Industrial marketing management : the international … 113 (2023), pp. 232-242
Persistent link: https://www.econbiz.de/10014433588
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Industry 4.0 and supply chain performance : a systematic literature review of the benefits, challenges, and critical success factors of 11 core technologies
Rad, Fakhreddin Fakhrai; Oghazi, Pejvak; Palmié, Maximilian - In: Industrial marketing management : the international … 105 (2022), pp. 268-293
Persistent link: https://www.econbiz.de/10013494056
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The transformation of professional selling : implications for leading the modern sales organization
Marcos Cuevas, Javier - In: Industrial marketing management : the international … 69 (2018), pp. 198-208
Persistent link: https://www.econbiz.de/10011822573
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Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian; Ulaga, Wolfgang - In: Industrial marketing management : the international … 117 (2024), pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
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Unravelling the internal and external drivers of digital servitization : a dynamic capabilities and contingency perspective on firm strategy
Coreynen, Wim; Matthyssens, Paul; Vanderstraeten, Johanna; … - In: Industrial marketing management : the international … 89 (2020), pp. 265-277
Persistent link: https://www.econbiz.de/10012290051
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Transformational shifts through digital servitization
Tronvoll, Bård; Skylar, Alexey; Sörhammar, David; … - In: Industrial marketing management : the international … 89 (2020), pp. 293-305
Persistent link: https://www.econbiz.de/10012290054
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Capabilities supporting digital servitization : a multi-actor perspective
Marcon, Érico; Marcon, Arthur; Ayala, Néstor Fabián; … - In: Industrial marketing management : the international … 103 (2022), pp. 97-116
Persistent link: https://www.econbiz.de/10013255686
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From servitization to digital servitization : how digitalization transforms companies' transition towards services
Favoretto, Camila; Mendes, Glauco H. S.; Oliveira, … - In: Industrial marketing management : the international … 102 (2022), pp. 104-121
Persistent link: https://www.econbiz.de/10013259028
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Tensions in digital servitization through a paradox lens
Tóth, Zsófia; Sklyar, Alexey; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 102 (2022), pp. 438-450
Persistent link: https://www.econbiz.de/10013259119
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Enlightening the dynamic capabilities of design thinking in fostering digital transformation
Magistretti, Stefano; Pham, Cristina Tu Anh; Dell'Era, … - In: Industrial marketing management : the international … 97 (2021), pp. 59-70
Persistent link: https://www.econbiz.de/10013206307