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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Internet marketing
69
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69
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59
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59
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57
Social web
57
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40
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Brown, Brian P.
4
Swani, Kunal
4
Agnihotri, Raj
3
Mero, Joel
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Terho, Harri
3
Cardinali, Silvio
2
Cartwright, Severina
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Hsiao, Shih-Hui
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Itani, Omar S.
2
Jacob, Frank
2
Karjaluoto, Heikki
2
Kaski, Samuel
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Kumar, Bipul
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Lambkin, Mary
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Lancioni, Richard
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Lindgreen, Adam
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Liu, Hongfei
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Liu, Martin J.
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Luo, Jun
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Malo, Pekka
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Michaelidou, Nina
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Milne, George R.
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Mudambi, Susan M.
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Naudé, Peter
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Sharma, Arun
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
1,514
Journal of business research : JBR
502
Springer eBook Collection
360
Journal of advertising research
358
Gabler Edition Wissenschaft
341
Springer eBook Collection / Business and Economics
334
Online Information Review
328
Research
258
Journal of retailing and consumer services
257
International journal of advertising : the review of marketing communications
250
Journal of marketing communications
238
International journal of advertising : the quarterly review of marketing communications
236
Telecommunications policy : the international journal of digital economy, data sciences and new media
236
Europäische Hochschulschriften / 5
227
International journal of internet marketing and advertising : IJIMA
222
Journal of advertising : official publication of the American Academy of Advertising
214
Journal of Consumer Marketing
198
European Journal of Marketing
195
Lehrbuch
189
Journal of advertising
185
Management science : journal of the Institute for Operations Research and the Management Sciences
169
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
163
NBER working paper series
161
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
157
Technological forecasting & social change : an international journal
141
Strategic Direction
137
Working paper / National Bureau of Economic Research, Inc.
137
NBER Working Paper
132
Aslib Proceedings
131
Information economics and policy : IEP
128
Journal of promotion management : JPM
128
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
126
Information systems research : ISR
121
Journal of marketing
120
MPRA Paper
120
CESifo working papers
116
Marketing Intelligence & Planning
113
Journal of promotion management : innovations in planning and applied research
111
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ECONIS (ZBW)
92
USB Cologne (EcoSocSci)
19
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1
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
2
Can data-driven precision marketing promote user ad clicks? : evidence from
advertising
in WeChat moments
Yu, Chuanpeng
;
Zhang, Zhengang
;
Lin, Chunpei
;
Wu, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 481-492
Persistent link: https://www.econbiz.de/10012372707
Saved in:
3
Revisiting the theory of business-to-business
advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
4
Special issue
Internet
impacts on supply chain management : selected papers from the IMP 2000 conference
Lancioni, Richard A.
(
contributor
)
- In:
Industrial marketing management : the international …
32,3
(
2003
)
Persistent link: https://www.econbiz.de/10004792433
Saved in:
5
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
6
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
7
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
8
Special issue Pricing issues in industrial marketing
Lancioni, Richard
(
contributor
)
- In:
Industrial marketing management : the international …
34,2
(
2005
)
Persistent link: https://www.econbiz.de/10004153386
Saved in:
9
Special issue Technology and the sales force
Honeycutt, Earl D.
(
contributor
)
- In:
Industrial marketing management : the international …
34,4
(
2005
)
Persistent link: https://www.econbiz.de/10004153387
Saved in:
10
Special issue Rigidity versus flexibility in business marketing
Matthyssens, Paul
(
contributor
)
- In:
Industrial marketing management : the international …
34,6
(
2005
)
Persistent link: https://www.econbiz.de/10004153388
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