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Unlocking solution provision competence in knowledge-intensive business service firms
Siahtiri, Vida; Heirati, Nima; O'Cass, Aron - In: Industrial marketing management : the international … 87 (2020), pp. 117-127
Persistent link: https://www.econbiz.de/10012285139
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Sales communication competence in international B2B solution selling
Koponen, Jonna; Julkunen, Saara; Asai, Akiko - In: Industrial marketing management : the international … 82 (2019), pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
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Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
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The effects of service supply on perceived value proposition under different levels of customer involvement
Song, Hua; Cadeaux, Jack; Yu, Kangkang - In: Industrial marketing management : the international … 54 (2016), pp. 116-128
Persistent link: https://www.econbiz.de/10011478737
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Success factors of service networks in the context of servitization : development and verification of an impact model
Weigel, Sabrina; Hadwich, Karsten - In: Industrial marketing management : the international … 74 (2018), pp. 254-275
Persistent link: https://www.econbiz.de/10011942369
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Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
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Drivers and outcomes of relationship quality with professional service firms : an SME owner-manager perspective
Casidy, Riza; Nyadzayo, Munyaradzi - In: Industrial marketing management : the international … 78 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012026090
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Twitter and behavioral engagement in the healthcare sector : an examination of product and service companies
Leek, Sheena; Houghton, David; Canning, Louise - In: Industrial marketing management : the international … 81 (2019), pp. 115-129
Persistent link: https://www.econbiz.de/10012107699
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Incorporating human resource management initiatives into customer services : empirical evidence from Chinese manufacturing firms
Feng, Taiwen; Wang, Dan; Prajogo, Daniel - In: Industrial marketing management : the international … 43 (2014) 1, pp. 126-135
Persistent link: https://www.econbiz.de/10010359366
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Chronic disease management in the Lombardy region : an evolutionary service network perspective
Tzannis, Alessandra - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1042-1056
Persistent link: https://www.econbiz.de/10010223471