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The dynamics of customer value propositions : an outside-in perspective
Day, George S. - In: Industrial marketing management : the international … 87 (2020), pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
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Accelerating growth with strategic innovation : putting market driving into context
Day, George S. - In: Industrial marketing management : the international … 113 (2023), pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
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The dynamics of business orientation: the case of the Volvo Car Corporation
Liu, Hong; Roos, Lars-Uno; Wensley, Robin - In: Industrial marketing management : the international … 33 (2004) 4, pp. 333-344
Persistent link: https://www.econbiz.de/10006247887
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The yin and yang of outside-in thinking
Day, George S. - In: Industrial marketing management : the international … 88 (2020), pp. 84-86
Persistent link: https://www.econbiz.de/10012285330