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Using cross-functional, cross-firm teams to co-create value : the role of financial measures
Enz, Matias G.; Lambert, Douglas M. - In: Industrial marketing management : the international … 41 (2012) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10009546598
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OEM buying process for new components : purchasing and marketing implications
Matthyssens, Paul - In: Industrial marketing management : the international … 14 (1985) 3, pp. 145-157
Persistent link: https://www.econbiz.de/10001027978
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Technological catch-up by component suppliers in the Pakistani automotive industry : a four-dimensional analysis
Yang, Xiaoming; Sun, Li - In: Industrial marketing management : the international … 50 (2015), pp. 40-50
Persistent link: https://www.econbiz.de/10011411673
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Explicit and normative contracting in collaborations of varying magnitudes : differing perspectives of component suppliers and original equipment manufacturers
Dahlquist, Steven H.; Griffith, David A. - In: Industrial marketing management : the international … 65 (2017), pp. 15-27
Persistent link: https://www.econbiz.de/10011774866
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Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang; Fang, Dalu; Yang, Xiaotong; Zhang, Xubing - In: Industrial marketing management : the international … 72 (2018), pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
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Marketing of competence-based solutions to buyers in exploratory relationships : perspective of OEM suppliers
Li, Ling-yee - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1206-1213
Persistent link: https://www.econbiz.de/10009491986
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How to manage strategic alliances in OEM-based industrial clusters : network embeddedness and formal governance mechanisms
Lin, Hsin-mei; Huang, Heng-chiang; Lin, Chih-pin; Hsu, … - In: Industrial marketing management : the international … 41 (2012) 3, pp. 449-459
Persistent link: https://www.econbiz.de/10009546621
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The outcome of company and account manager relationship quality on loyalty, relationship value and performance
Alejandro, Thomas Brashear; Souza, Daniela Vilaca; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 36-43
Persistent link: https://www.econbiz.de/10008907891
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Procurement cost reduction for customized non-critical items in an automotive supply chain : an action research project
Pereira, Giancarlo Medeiros; Sellitto, Miguel Afonso; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10008907892
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Network agility as a trigger for enhancing firm performance : a case study of a high-tech firm implementing the mixed channel strategy
Chen, Wun-hwa; Chiang, Ai-hsuan - In: Industrial marketing management : the international … 40 (2011) 4, pp. 643-651
Persistent link: https://www.econbiz.de/10009160096