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Marketing research in medium-sized UK and US firms
Schlegelmilch, Bodo B. - In: Industrial marketing management : the international … 15 (1986) 3, pp. 177-182
Persistent link: https://www.econbiz.de/10001027942
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Toward an agent-system contingency theory for behavioral supply chain and industrial marketing research
Tangpong, Chanchai; Hung, Kuo-Ting; Li, Jin - In: Industrial marketing management : the international … 83 (2019), pp. 134-147
Persistent link: https://www.econbiz.de/10012146618
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Actionable marketing knowledge : a close reading of representation, knowledge and action in market research
Diaz Ruiz, Carlos; Holmlund, Maria - In: Industrial marketing management : the international … 66 (2017), pp. 172-180
Persistent link: https://www.econbiz.de/10011776008
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Past, present, and future business-to-business marketing research
Lindgreen, Adam; Di Benedetto, C. Anthony; Geersbro, Jens; … - In: Industrial marketing management : the international … 69 (2018), pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
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Unit pricing and its implications for B2B marketing research
Johnston, Wesley J.; Mora Cortez, Roberto - In: Industrial marketing management : the international … 69 (2018), pp. 32-39
Persistent link: https://www.econbiz.de/10011822282
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Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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Determinants of market research expenditures for new industrial products
Cooper, Robert G.; Little, Blair - In: Industrial marketing management : the international … 6 (1977) 2, pp. 103-112
Persistent link: https://www.econbiz.de/10002025838
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The key issues and procedures of industrial marketing research
Cox jr., William E.; Dominiquez, Luis V. - In: Industrial marketing management : the international … 8 (1979) 1, pp. 81-93
Persistent link: https://www.econbiz.de/10002035464
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Problem formulation in industrial marketing research
Penn jr., W. S. - In: Industrial marketing management : the international … 7 (1978) 6, pp. 402-409
Persistent link: https://www.econbiz.de/10002621585
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Marketing research by a small industrial firm : a case study
Parasuramam, A. - In: Industrial marketing management : the international … 7 (1978) 4, pp. 238-242
Persistent link: https://www.econbiz.de/10002615332