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How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Shannahan, Rachelle J.; Bush, Alan J.; Shannahan, Kirby … - In: Industrial marketing management : the international … 51 (2015), pp. 100-114
Persistent link: https://www.econbiz.de/10011422779
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The external effect of marketing accountability in business relationships : exploring the role of customer perceived value
Arlanagic-Kalajdzic, Maja; Zabkar, Vesna - In: Industrial marketing management : the international … 46 (2015), pp. 83-97
Persistent link: https://www.econbiz.de/10011286975
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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred; Schnebelen, Stefanie; Schäfer, Daniela B. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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Supplier representative activities and customer perceived value in complex industrial solutions
Prior, Daniel D. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1192-1201
Persistent link: https://www.econbiz.de/10010227781
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New product adoption and sales performance from the importer perspective
Li, Ci-Rong; Lin, Chen-Ju - In: Industrial marketing management : the international … 44 (2015), pp. 98-106
Persistent link: https://www.econbiz.de/10010481959
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How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul; Grönroos, Christian - In: Industrial marketing management : the international … 52 (2016), pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
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Securing business-to-business relationships : the impact of switching costs
Blut, Markus; Evanschitzky, Heiner; Backhaus, Christof; … - In: Industrial marketing management : the international … 52 (2016), pp. 82-90
Persistent link: https://www.econbiz.de/10011447495
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Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
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Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe; Andreini, Daniela; Bergamschi, Mara; … - In: Industrial marketing management : the international … 53 (2016), pp. 194-206
Persistent link: https://www.econbiz.de/10011448281