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The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam; Guenther, Peter - In: Industrial marketing management : the international … 78 (2019), pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
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Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka; Rajala, Risto; Alejandro, Thomas Brashear - In: Industrial marketing management : the international … 47 (2015), pp. 53-64
Persistent link: https://www.econbiz.de/10011313575
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Driving shareholder value with customer asset management : moving beyond customer lifetime value
Nenonen, Suvi; Storbacka, Kaj - In: Industrial marketing management : the international … 52 (2016), pp. 140-150
Persistent link: https://www.econbiz.de/10011447505
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Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Gao, Tao; Leichter, Gordon; Wei, Yinghong - In: Industrial marketing management : the international … 41 (2012) 4, pp. 659-668
Persistent link: https://www.econbiz.de/10009583014
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Business of business is more than business : managing during the Covid crisis
Sheth, Jagdish N. - In: Industrial marketing management : the international … 88 (2020), pp. 261-264
Persistent link: https://www.econbiz.de/10012285363
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How do strategic alliance formations create shareholder value? : an application of the event study methodology in the B2B context
Koval, Mariia; Zaefarian, Ghasem; Iurkov, Viacheslav - In: Industrial marketing management : the international … 117 (2024), pp. 79-91
Persistent link: https://www.econbiz.de/10014531638
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Nonprofit organizations and social-alliance portfolio size : evidence from website content analysis
Al-Tabbaa, Omar; Lopez, Carmen; Konara, Palitha; Leach, … - In: Industrial marketing management : the international … 93 (2021), pp. 147-160
Persistent link: https://www.econbiz.de/10012501925
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Creation and appropriation of socio-environmental value in coopetition
Volschenk, Jako; Ungerer, Marius; Smit, Eon van der M. - In: Industrial marketing management : the international … 57 (2016), pp. 109-118
Persistent link: https://www.econbiz.de/10011548682
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Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam; Nguyen, Quan Anh; … - In: Industrial marketing management : the international … 54 (2016), pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
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Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 54 (2016), pp. 188-202
Persistent link: https://www.econbiz.de/10011478793