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Category reviews as market-shaping events
Azimont, Frank; Araujo, Luis - In: Industrial marketing management : the international … 36 (2007) 7, pp. 849-860
Persistent link: https://www.econbiz.de/10003532748
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Information search in complex industrial buying : empirical evidence from Brazil
Alejandro, Thomas Brashear; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10008907259
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Justifiying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network
Wilson, Hugh; Clark, Moira; Smith, Brian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 770-783
Persistent link: https://www.econbiz.de/10003507236
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul; Akhtar, Pervaiz; Dani, Samir - In: Industrial marketing management : the international … 90 (2020), pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
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Special issue: Knowledge management in industrial markets
Lancioni, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003843820
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Managing knowledge in industrial markets : new dimensions and challenges
Lancioni, Richard A.; Chandran, Rajan - In: Industrial marketing management : the international … 38 (2009) 2, pp. 148-151
Persistent link: https://www.econbiz.de/10003847914
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Intellectual capital in business-to-business markets
Erickson, G. Scott; Rothberg, Helen N. - In: Industrial marketing management : the international … 38 (2009) 2, pp. 159-165
Persistent link: https://www.econbiz.de/10003847993
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Knowledge management and franchise systems
Paswan, Audesh K.; Wittmann, C. Michael - In: Industrial marketing management : the international … 38 (2009) 2, pp. 173-180
Persistent link: https://www.econbiz.de/10003848001