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Information search in complex industrial buying : empirical evidence from Brazil
Alejandro, Thomas Brashear; Kowalkowski, Christian; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10008907259
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Justifiying CRM projects in a business-to-business context : the potential of the Benefits Dependency Network
Wilson, Hugh; Clark, Moira; Smith, Brian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 770-783
Persistent link: https://www.econbiz.de/10003507236
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A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie - In: Industrial marketing management : the international … 15 (1986) 1, pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
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Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando; Maione, Gennaro; Grimaldi, Mara; Loia, … - In: Industrial marketing management : the international … 90 (2020), pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
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Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul; Akhtar, Pervaiz; Dani, Samir - In: Industrial marketing management : the international … 90 (2020), pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
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Customer retention : a source of value for serial acquirers
Degbey, William Y. - In: Industrial marketing management : the international … 46 (2015), pp. 11-23
Persistent link: https://www.econbiz.de/10011286983
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Depth and breadth of external knowledge search and performance : the mediating role of absorptive capacity
Ferreras-Méndez, José Luis; Newell, Sue; … - In: Industrial marketing management : the international … 47 (2015), pp. 86-97
Persistent link: https://www.econbiz.de/10011313560
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Is more supply chain integration always beneficial to financial performance?
Zhao, Gang; Feng, Taiwen; Wang, Dan - In: Industrial marketing management : the international … 45 (2015), pp. 162-172
Persistent link: https://www.econbiz.de/10010530559
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Salesperson competitive intelligence and performance : the role of product knowledge and sales force automation usage
Mariadoss, Babu John; Milewicz, Chad; Lee, Sangwon; … - In: Industrial marketing management : the international … 43 (2014) 1, pp. 136-145
Persistent link: https://www.econbiz.de/10010359363
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Examining sustainability performance in the supply chain : the case of the Greek dairy sector
Bourlakis, Michael; Maglaras, George; Gallear, David; … - In: Industrial marketing management : the international … 43 (2014) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10010359374