Narrow search
Showing 1 - 10 of 120
Cover Image
Special issue Project marketing and the marketing of solutions
Cova, Bernard (contributor) - In: Industrial marketing management : the international … 36,2 (2007)
Persistent link: https://www.econbiz.de/10004913769
Cover Image
Sales force automation systems : an analysis of factors underpinning the sophistication of deployed systems in the UK financial services industry
Wright, George; Fletcher, Keith; Donaldson, Bill; Lee, … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 992-1004
Persistent link: https://www.econbiz.de/10003793448
Cover Image
Exploratory navigation and salesperson performance : investigating selected antecedents and boundary conditions in high-technology and financial services contexts
Plouffe, Christopher R.; Sridharan, Srinivas; Barclay, … - In: Industrial marketing management : the international … 39 (2010) 4, pp. 538-550
Persistent link: https://www.econbiz.de/10003983982
Cover Image
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar; Akareem, Husain Salilul; … - In: Industrial marketing management : the international … 119 (2024), pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Cover Image
Developing a manufacturer-distributor information partnership
Reddy, N. Mohan - In: Industrial marketing management : the international … 15 (1986) 2, pp. 157-163
Persistent link: https://www.econbiz.de/10001027943
Cover Image
The adoption of flexible manufacturing systems in British and German companies
Aulōnitēs, Geōrgios I. - In: Industrial marketing management : the international … 15 (1986) 2, pp. 97-108
Persistent link: https://www.econbiz.de/10001027946
Cover Image
Five common factors in top performing industrial firms
Hooley, Graham J. - In: Industrial marketing management : the international … 15 (1986) 2, pp. 89-96
Persistent link: https://www.econbiz.de/10001027948
Cover Image
New product adoption by the buying organization : who are the real influencers?
Berkowitz, Marvin - In: Industrial marketing management : the international … 15 (1986) 1, pp. 33-43
Persistent link: https://www.econbiz.de/10001027954
Cover Image
Strategies for marketing computers and related products
Samli, A. Coskun - In: Industrial marketing management : the international … 15 (1986) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10001027955
Cover Image
How industrial salespeople gain customer trust
Swan, John E. - In: Industrial marketing management : the international … 14 (1985) 3, pp. 203-211
Persistent link: https://www.econbiz.de/10001027968