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Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal; Labrecque, Lauren; Markos, Ereni - In: Industrial marketing management : the international … 119 (2024), pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
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Two-sided Internet platforms : a business model lifecycle perspective
Muzellec, Laurent; Ronteau, Sébastien; Lambkin, Mary - In: Industrial marketing management : the international … 45 (2015), pp. 139-150
Persistent link: https://www.econbiz.de/10010530562
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The impact of digital technology on relationships in a business network
Pagani, Margherita; Pardo, Catherine - In: Industrial marketing management : the international … 67 (2017), pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
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Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi; Yan, Ruiliang; Ghose, Sanjoy - In: Industrial marketing management : the international … 87 (2020), pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
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B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.; Thornton, Sabrina C.; Naudé, Peter - In: Industrial marketing management : the international … 86 (2020), pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
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B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia; Mrad, Mona; Itani, Omar S.; Luo, Jun; … - In: Industrial marketing management : the international … 104 (2022), pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
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Is this company a lead customer? : estimating stages of B2B buying journey
Marvasti, Neda B.; Huhtala, Juho-Petteri; Yousefi, Zeinab R. - In: Industrial marketing management : the international … 97 (2021), pp. 126-133
Persistent link: https://www.econbiz.de/10013206314
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Special issue Internet impacts on supply chain management : selected papers from the IMP 2000 conference
Lancioni, Richard A. (contributor) - In: Industrial marketing management : the international … 32,3 (2003)
Persistent link: https://www.econbiz.de/10004792433
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The role of B2B marketers in increasing cyber security awareness and influencing behavioural change
Trim, Peter R. J.; Lee, Yangim - In: Industrial marketing management : the international … 83 (2019), pp. 224-238
Persistent link: https://www.econbiz.de/10012146626
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Alignment and misalignment in business relationships
Corsaro, Daniela; Snehota, Ivan - In: Industrial marketing management : the international … 40 (2011) 6, pp. 1042-1054
Persistent link: https://www.econbiz.de/10009354609