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Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna - In: Industrial marketing management : the international … 45 (2015), pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
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When does CEO endorsement of sales & marketing leaders help firms? : the role of heavy marketing emphasis
Vaid, Sash; Ahearne, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 185-197
Persistent link: https://www.econbiz.de/10011822569
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Radical product sustainability oriented innovation (SOI) and triple-bottom-line (3BL) performance : findings from Malaysian and Singaporean B2B firms
Ahmad, Wasim; Saeed, Saadat; Janovská, Kamila; Le Tien Dat - In: Industrial marketing management : the international … 117 (2024), pp. 457-466
Persistent link: https://www.econbiz.de/10014531537
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Stock market reactions to store-in-store agreements
Pasirayi, Simbarashe - In: Industrial marketing management : the international … 91 (2020), pp. 455-467
Persistent link: https://www.econbiz.de/10012422301
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How to apply the event study methodology in STATA : an overview and a step-by-step guide for authors : editorial
Ullah, Subhan; Zaefarian, Ghasem; Ahmed, Rizwan; … - In: Industrial marketing management : the international … 99 (2021), pp. A1-A12
Persistent link: https://www.econbiz.de/10013206375
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How do strategic alliance formations create shareholder value? : an application of the event study methodology in the B2B context
Koval, Mariia; Zaefarian, Ghasem; Iurkov, Viacheslav - In: Industrial marketing management : the international … 117 (2024), pp. 79-91
Persistent link: https://www.econbiz.de/10014531638
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The establishment of industrial branding through dyadic logistics partnership success (LPS) : the case of the Malaysian automotive and logistics industry
Rahman, Nor Aida Abdul; Melewar, T. C.; Sharif, Amir M. - In: Industrial marketing management : the international … 43 (2014) 1, pp. 67-76
Persistent link: https://www.econbiz.de/10010359373
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Export intensity, scope, and destinations : evidence from Brazil
Boehe, Dirk Michael; Qian, Gongming; Peng, Mike W. - In: Industrial marketing management : the international … 57 (2016), pp. 127-138
Persistent link: https://www.econbiz.de/10011548686
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The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre; Lynch, Patrick; Kelliher, Felicity - In: Industrial marketing management : the international … 58 (2016), pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
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Power dynamics of the international marketing within firms and how they shape international performance
Gnizy, Itzhak - In: Industrial marketing management : the international … 57 (2016), pp. 148-158
Persistent link: https://www.econbiz.de/10011549588