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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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E-commerce
96
Electronic Commerce
96
Lieferantenmanagement
71
Supplier relationship management
71
B-to-B-Marketing
61
Business-to-business marketing
61
Beziehungsmarketing
22
Relationship marketing
22
B2B
16
Digitalisierung
15
Digitization
15
Social Web
14
Social web
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Internet marketing
13
Online retailing
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Online-Handel
13
Online-Marketing
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Marketing management
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Marketingmanagement
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Digitalization
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Firm performance
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Unternehmenserfolg
7
Innovation
6
Internet
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B2B marketing
5
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96
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96
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Swani, Kunal
4
Gebauer, Heiko
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Huhtala, Juho-Petteri
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Kaski, Samuel
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Kim, Kyung Hoon
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Kohtamäki, Marko
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Pei, Zhi
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Samiee, Saeed
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Tikkanen, Henrikki
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Upreti, Bikesh Raj
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Vaniala, Iiro
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Vize, Róisín
2
Wang, Shuman
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Wang, William Yu Chung
2
Wei, Ruiqi
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Yan, Ruiliang
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Yu, Xiaolei
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Aarikka-Stenroos, Leena
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Industrial marketing management : the international journal for industrial and high-tech firms
Economics Papers from University Paris Dauphine
688
MPRA Paper
478
SpringerLink / Bücher
237
Journal of retailing and consumer services
204
ERIM Report Series Research in Management
196
Electronic commerce research
181
Ovidius University Annals, Economic Sciences Series
158
Annals of Faculty of Economics
157
Journal of business research : JBR
146
IZA Discussion Papers
139
CESifo Working Paper
129
Open Access publications from Université Paris-Dauphine
127
Amfiteatru Economic Journal
126
LSE Research Online Documents on Economics
122
The AMFITEATRU ECONOMIC journal
122
Information systems and e-business management : ISeB
120
ZEW Discussion Papers
118
CESifo working papers
112
Journal of internet commerce
103
International journal of business information systems : IJBIS
102
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
100
Amfiteatru economic : an economic and business research periodical
99
Discussion paper series / IZA
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
Springer eBook Collection
98
European journal of operational research : EJOR
97
Information systems research : ISR
92
International journal of electronic business
92
CSIL reports
91
International journal of production economics
91
International journal of e-business research : an official publication of the Information Resources Management Association
90
NBER Working Papers
89
NBER working paper series
89
Management science : journal of the Institute for Operations Research and the Management Sciences
88
IZA Discussion Paper
87
Annals of marketing-mba
80
Electronic commerce research and applications
77
Electronic markets : the international journal on networked business
75
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
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ECONIS (ZBW)
96
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1
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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2
Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
Saved in:
3
B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.
;
Clarke, Rodney J.
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
Saved in:
4
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
Saved in:
5
Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures
Gregory, Gary D.
;
Ngo, Liem Viet
;
Karavdic, Munib
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 146-157
Persistent link: https://www.econbiz.de/10012026170
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6
Positioning through B2B carrier signals : understanding how service quality is communicated via websites
Williams, Zachary
;
Lueg, Jason E.
;
Hancock, Tyler
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 54-64
Persistent link: https://www.econbiz.de/10012107680
Saved in:
7
Service guarantees as a base for positioning in B2B
McColl, Rod
;
Truong, Yann
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 78-86
Persistent link: https://www.econbiz.de/10012107685
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8
Operationalizing thought leadership for online B2B marketing
Barry, James M.
;
Gironda, John T.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 138-159
Persistent link: https://www.econbiz.de/10012107702
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9
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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10
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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