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Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia; Hartmann, Evi; Ritter, Thomas - In: Industrial marketing management : the international … 38 (2009) 8, pp. 892-902
Persistent link: https://www.econbiz.de/10003924779
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Order, positioning, scope and outcomes of market entry
Rodríguez-Pinto, Javier; Rodríguez-Escudero, Ana Isabel; … - In: Industrial marketing management : the international … 37 (2008) 2, pp. 154-166
Persistent link: https://www.econbiz.de/10003701491
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Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna - In: Industrial marketing management : the international … 45 (2015), pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
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Strategic orientations, marketing capabilities and firm performance : an empirical investigation in the context of frontline managers in service organizations
Theodosiou, Marios; Kehagias, John; Katsikea, Evangelia - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1058-1070
Persistent link: https://www.econbiz.de/10009683390
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A multi-nation study of sales manager effectiveness with global implications
Murphy, William H.; Li, Ning - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1152-1163
Persistent link: https://www.econbiz.de/10009683354
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Salesperson knowledge sourcing inside the vendor organization : examining the performance-relationship continuum given selected boundary conditions
Volpers, Stephan; Schroeder, Curtis S.; Hochstein, Bryan W. - In: Industrial marketing management : the international … 118 (2024), pp. 212-230
Persistent link: https://www.econbiz.de/10014531700
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Realizing a hybrid competitive strategy and achieving superior financial performance while internationalizing in the high-technology market
Gabrielsson, Mika; Seppäla, Tomi; Gabrielsson, Peter - In: Industrial marketing management : the international … 54 (2016), pp. 141-153
Persistent link: https://www.econbiz.de/10011478750
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A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew; Cesinger, Beate; Cheng, Cheng-Feng; … - In: Industrial marketing management : the international … 80 (2019), pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
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Capabilities development and deployment activities in born global B-to-B firms for early entry into international markets
Weerawardena, Jay; Sullivan Mort, Gillian; Liesch, … - In: Industrial marketing management : the international … 78 (2019), pp. 122-136
Persistent link: https://www.econbiz.de/10012026166
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Internationalizing through networks from emerging to developed markets with a case study from Ghana to the U.S.A.
Kujala, Irene; Törnroos, Jan-Åke - In: Industrial marketing management : the international … 69 (2018), pp. 98-109
Persistent link: https://www.econbiz.de/10011822313