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Special issue Project marketing and the marketing of solutions
Cova, Bernard (contributor) - In: Industrial marketing management : the international … 36,2 (2007)
Persistent link: https://www.econbiz.de/10004913769
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Special issue Opening the network bridging the IMP tradition and other research perspectives
Golfetto, Francesca (contributor) - In: Industrial marketing management : the international … 36,7 (2007)
Persistent link: https://www.econbiz.de/10004913770
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Including special section impact of outsourcing on business-to-business marketing
Ahearne, Michael (contributor) - In: Industrial marketing management : the international … 38,4 (2009)
Persistent link: https://www.econbiz.de/10008636683
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Outsourcing the sales process : hiring a mercenery sales force
Rapp, Adam - In: Industrial marketing management : the international … 38 (2009) 4, pp. 411-418
Persistent link: https://www.econbiz.de/10003865356
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Linking account portfolio management to customer information : using customer satisfaction metrics for portfolio analysis
Gök, Osman - In: Industrial marketing management : the international … 38 (2009) 4, pp. 433-439
Persistent link: https://www.econbiz.de/10003865360
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Network strategising trajectories within a planned strategy process
Harrison, Debbie; Prenkert, Frans - In: Industrial marketing management : the international … 38 (2009) 6, pp. 662-670
Persistent link: https://www.econbiz.de/10003889461
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Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
Hughes, Matthew; Morgan, Robert - In: Industrial marketing management : the international … 36 (2007) 5, pp. 651-661
Persistent link: https://www.econbiz.de/10003483605
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Leadership and organizational learning's role on innovation and performance: lessons from Spain
Aragón-Correa, J. Alberto; García-Morales, Víctor J.; … - In: Industrial marketing management : the international … 36 (2007) 3, pp. 349-359
Persistent link: https://www.econbiz.de/10003450771
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The moderating effect of innovative capacity on the relationship between real options and strategic flexibility
Tamayo-Torres, Ignacio; Ruiz-Moreno, Antonia; Verdú, … - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1120-1127
Persistent link: https://www.econbiz.de/10008668700
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Sense-making and agenda construction in emerging business networks : how to direct radical innovation
Möller, K. E. Kristian - In: Industrial marketing management : the international … 39 (2010) 3, pp. 361-371
Persistent link: https://www.econbiz.de/10003976394