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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Beziehungsmarketing
406
Relationship marketing
406
Lieferantenmanagement
257
Supplier relationship management
257
B-to-B-Marketing
227
Business-to-business marketing
227
Marketing
111
Brand management
107
Markenführung
107
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105
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Consumer behaviour
73
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Customer value
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Lindgreen, Adam
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Mohan, Mayoor
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
1,298
SpringerLink / Bücher
933
Journal of retailing and consumer services
803
The journal of brand management : an international journal
631
The journal of product & brand management
408
International journal of hospitality management
351
European journal of marketing : EJM
288
Journal of strategic marketing
284
Journal of the Academy of Marketing Science
281
Journal of marketing
272
Journal of marketing management : MM
250
The journal of services marketing
250
The journal of business & industrial marketing
248
Springer eBook Collection
243
Psychology & marketing
232
The service industries journal
228
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
221
Asia Pacific journal of marketing and logistics
219
Marketing intelligence & planning
219
Journal of Food Distribution Research
208
Europäische Hochschulschriften / 5
207
Gabler Edition Wissenschaft
198
Springer eBook Collection / Business and Economics
194
Tourism management : research, policies, practice
189
Journal of marketing research : JMR
184
Journal of travel and tourism marketing
180
Cogent business & management
172
Journal of retailing
166
International journal of contemporary hospitality management
163
International journal of electronic customer relationship management : IJECRM
157
Management science : journal of the Institute for Operations Research and the Management Sciences
156
Journal of marketing communications
146
Journal of hospitality marketing & management
141
Business horizons
139
Marketing letters : a journal of research in marketing
139
Management Science
138
Marketing : ZFP ; journal of research and management
136
Research
136
Journal of advertising research
134
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ECONIS (ZBW)
585
USB Cologne (EcoSocSci)
9
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594
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1
Building industrial
brand
equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
2
Investigating relationship types for creating
brand
value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
3
Brand
worlds : introducing experiential
marketing
to B2B
branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
4
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of
branding
in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
5
Influence of interfirm
brand
values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
6
Franchisee-based
brand
equity : the role of
brand
relationship quality and
brand
citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
7
Brand
and product attachment in an industrial context : the effects on
brand
loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
8
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and
brand
diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
9
Speak to head and heart : the effects of linguistic features on B2B
brand
engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
10
Reinventing a business model in industrial networks : implications for customers'
brand
perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
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